Coupons let you offer a discount on a Service. When a client signs up through your Service's engagement flow, they can enter a coupon code on the payment page and the discount is applied instantly — no manual price adjustments needed on your end.
Please note: Coupons are currently only supported for Services that collect payment through LawPay. Support for additional payment providers is coming soon.
Creating a Coupon
Navigate to your Service:
Head to the "Sell" section of your dashboard, choose the Service you want to discount, and open the "Price" tab. You'll find the Coupons section there — click "Add New."
Name your coupon:
The Internal Name is only visible to your team, while the External Name is what clients see at checkout — so make it friendly, like "Founding Member Discount."
Set the code:
This is what clients will type in at checkout, such as SAVE20. Codes are not case-sensitive, and each code must be unique within the Service. You can reuse the same code on your other Services.
Choose the discount:
Pick either a percentage (e.g., 20% off) or a fixed dollar amount (e.g., $50 off), and enter the amount. Percentage discounts can go up to 100%. A coupon for 100% off — or a fixed amount that covers the full subscription price — makes the subscription completely free: clients won't be asked for any payment details at checkout, and no charges are ever run.
Optionally, limit usage:
Check "Limit the amount of times this coupon can be used" and set a maximum. Once the coupon has been redeemed that many times, it can no longer be applied. A redemption is only counted when a client successfully completes payment.
Optionally, limit the discount to the first few billing cycles (subscription Services only):
Check "Apply coupon to the first number of billing cycles" and set the number. For example, a 3-cycle limit on a monthly subscription gives the client the discounted price for their first 3 months. After that, Fidu automatically updates their recurring charge back to the full price — no action needed from you or the client. This option isn't available when the coupon makes the subscription free. Free subscriptions never collect payment details, so there's nothing to charge in later billing cycles — free is all-or-nothing.
Choose what the coupon applies to:
If your subscription Service has a signup fee, you can choose whether the coupon discounts the recurring subscription payments, the one-time signup fee, or both.
Save it:
Make sure the "Active" toggle is on, and your coupon is ready to share.
How Clients Use a Coupon
During signup, clients will see an "Add coupon" option on the payment page. When they enter a valid code, the order summary updates to show the discount and the new total.
If the coupon brings the total due today to $0, the payment form disappears entirely — the client simply confirms their order and continues, without entering a card or bank account. The coupon still counts as redeemed, and the engagement page shows it as the reason the service is free.
If the coupon is limited to a number of billing cycles, clients see exactly what to expect — for example, "$80 per month for the first 3 months, $100 per month thereafter."
Clients can remove an applied coupon before paying if they change their mind.
Tracking Coupon Usage
The Coupons section on your Service's Price tab shows each coupon's code, discount, and how many times it has been used.
When a client signs up with a coupon, their engagement page in your dashboard shows the applied coupon, including the code, the discount, the amount saved, and — for billing-cycle-limited coupons — how long the discount lasts.
Things to Know
LawPay only. The coupon option appears on a Service's Price tab only when that Service collects payment through LawPay. Additional payment provider support is coming soon.
Coupons belong to a single Service. A coupon created on one Service can't be redeemed on another. To run the same promotion across several Services, create a coupon on each one — you can market a single code, since the same code can be reused across Services.
Coupons never apply to trust deposits. If your engagement flow collects a trust payment, that amount is always charged in full.
Some settings lock after first use. Once a coupon has been redeemed, its code, discount type, discount amount, and limits can no longer be changed — this keeps records accurate for the clients who already used it. You can still deactivate it at any time. Need different terms? Create a new coupon.